Pharrell's Louis Vuitton Men’s Fashion Show Attended by Jay-Z, Beyoncé, Rihanna, and More
Louis Vuitton appointed
Pharrell as its new men's creative director earlier this year. In his first
collection for the brand, Williams debuts pieces live from Paris during Men's
Fashion Week.The time has come.
Louis Vuitton's Men's
Spring/Summer 2024 Collection by Pharrell is debuting live from the Pont Neuf
in Paris.
In attendance were a host of celebrities including Jay-Z (who also performed), Beyoncé, Zendaya, Dave, ASAP Rocky, and Rihanna.
On Feb. 14, LVMH announced Pharrell
as its new men’s creative director. In the announcement, Pietro Beccari, Louis
Vuitton’s Chairman and CEO, said, “I am glad to welcome Pharrell back home,
after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s
Creative Director. His creative vision beyond fashion will undoubtedly lead
Louis Vuitton towards a new and very exciting chapter.”
Pharrell spoke to the New York Times about his appointment, explaining what it means to work at his desk in the corporate office in Paris. “I pinch myself every day,” he said. “This is the equivalent of a castle to me. I mean, the Seine River right there — it’s like the moat.”
“I’m a Black man — they have given this appointment to a Black man,” he
continued. “This is the crown jewel of the LVMH portfolio. It’s everything, and
I was appointed to rule in this position. So No. 1, a ruler of a position is
usually like a king. But a ruler of this position for me is a perpetual
student. It’s what I intend to be.”
In 2018, Virgil Abloh was hired for the same position before his unexpected passing from a private battle with cancer in 2021.
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