Music streaming platform Spotify has released new data detailing music consumption habits amongst Gen Z users. The data reveals that Grammy winner Burna Boy, rave of the moment Asake, and Afrobeats megastar Davido are the top three most streamed artists by Gen Z consumers. Since Spotify entered the Nigerian music space in February 2021, it has become quite popular amongst a growing number of Nigeria's large young population. Its unique playlist and open data have endeared it to Nigerian Gen Z consumers who are actively shaping music consumption behaviour in the Nigerian music industry.
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